Icona Solutions addresses Chinese automotive industry
New partners will help Chinese automotive manufacturers increase the perceived quality of their vehicles through the use of Icona’s aesthetica software. Icona Solutions, Ltd., which develops, supplies and supports the innovative perceived quality simulation and visualisation software solution, aesthetica, has appointed its first two value-added resellers in China. Beijing-based Sili-Tech Co. Ltd. (www.sili-tech.com) and Shanghai-based Shanghai RPT Automotive Engineering Co. Ltd. (www.rpt-auto.com) will be responsible for selling and supporting aesthetica in the rapidly growing domestic Chinese automotive design and manufacturing industry. “The Chinese automotive industry is a key growth market for us,” stated Tim Illingworth, chief executive, Icona Solutions. “With 3.5 million cars sold in China in the first three months of 2010 Ð a 76% increase over the same three months last year Ð and 42% growth in 2009 over 2008 as a whole, forecasts indicate that sales of cars and light trucks will reach some 25 million annually by 2014, with an estimated total ownership of 130 million vehicles by that time.” “However,” he noted, “the domestic Chinese automotive manufacturers realise that in order for them to succeed in this rapidly growing marketplace, one of their major tasks is to increase the perceived quality of their vehicles. That’s where we see major opportunities for Icona Solutions and aesthetica.” Commenting on their appointment, Jason Li, managing director, Sili-Tech, which is a CAE consulting and systems integration specialist and Siemens PLM Software CAE solutions partner in China, with customers in the automotive, aerospace and ship building industries, said, “We are proud that Icona Solutions selected us to be their partner in China and we are excited by the opportunities that exist in the Chinese automotive industry for a unique software solution like aesthetica.” Meanwhile, Fang Ming, general manager, Shanghai RPT Automotive Engineering, which counts Chinese automotive companies including SAIC, JAC, […]