In-Depth Interview with BLT: Metal AM Printing’s Shift from Technology-Driven to Cost-Driven
Additive manufacturing isn’t just about comparing build volume sizes across different manufacturers. While build volume is a technical consideration, it’s only part of the bigger picture. To truly penetrate the industrial sector and usher in the era of mass production, our products must be manufacturable and affordable for customers. They need to be efficient, high-quality, and stable, with an excellent cost-to-performance ratio. In the past, competition might have focused on specific metrics, but now it’s more about whether your equipment can help customers run consistently over long periods, if the manufacturers can offer comprehensive industry solutions, and if it can help customers be profitable. Only under these conditions will the industry fully embrace the technology. Cost-driven production is the most solid foundation for applying this technology effectively in the field. ——-Jia Xin, Deputy General Manager at Bright Laser Technologies (BLT) Metal additive manufacturing is gradually entering the stage of large-scale application. BLT has achieved revenues of approximately USD 170 million, marking a 34.24% year-over-year increase, with a net income attributed to shareholders of around USD 19.6 million, a 78.11% increase year-over-year, making it the leading publicly traded AM company globally by market capitalization. At the 2021 TCT Asia show, BLT introduced the concept of the “Era of AM Mass Production,” marking the transition of additive manufacturing from the experimental validation stage to large-scale application. As the focus shifts from being technology-driven to cost-driven, metal additive manufacturing is steadily advancing towards the era of mass production. Jia Xin, Deputy General Manager of BLT, gave an exclusive interview at the 2024 TCT Asia show to further explain BLT’s strategies and the technological innovations driving this shift. Transitioning from Experimental Validation to Mass Production Jia Xin pointed out the evolution of additive manufacturing from its initial stages of experimental validation to its current […]