Online Banking Channel more popular in Asia-Pacific
Globally, access to the online channel has grown at a rapid pace, presenting huge opportunities for Financial Services providers to access the global community. Data from the International Telecommunications Union (ITU) show that 45% of the world’s internet users are currently from Asia or Africa compared to 40% in North America and Europe combined. However Datamonitor’s Financial Services (FS) Consumer Insight survey reveals very different consumer appetites for FS products within these regions. In terms of day-to-day management of current accounts, consumers in the Asia-Pacific region have keenly adopted these online technologies. Registration levels for online current accounts are higher in Asia-Pacific overall than in France, Spain or Italy. The situation in India is even starker Ð whilst having one of the lowest levels of internet penetration as a country, over a third (37%) of those with a current account are registered online for it. One the whole, Asia-Pacific consumers are far more engaged with the online banking channel than those in the rest of the world. They also perform a broader range of tasks, and are more inclined to seek a somewhat closer relationship with their bank through the online platform – 26% of Asia-Pacific consumers have used the online channel to set up email or SMS alerts in the last six months, compared to only 10% in the Eurozone and US, for example. Mobile banking is expected to take the same upwards trajectory as online banking and is expected to grow faster, and has become especially popular in some Asia-Pacific countries in providing basic current account tasks for both the unbanked (e.g. in India) and more remote consumers who may not be internet users. Security of online banking is a concern for consumers in Asia-Pacific However, there remains a significant proportion of internet users not registered for their […]