ASEAN Ceramics 2024

News Ticker

Unlocking Growth: BLT achieved revenue of around USD170 million in 2023
Epson Plans Construction of Biomass Power Plant
Korea Metaverse Industry Association enters MOU with Pixotope for XR solutions
AbbVie expands biologics manufacturing capacity with $223m investment in Singapore manufacturing site
Smart Production Solutions Guangzhou 2024 introduces ‘Hosted Buyer Programme’
eFrancisco Motors and HDEX announce partnership in the hydrogen sector
XCMG Machinery takes centre stage with intelligent and eco-friendly construction machinery
TANAKA establishes production system in China for fuel cell electrode catalysts

The Interview

The Interview PIC

Manufacturing Technology: The Interview

Jimmy Koh, Global Marketing Manager, Component Class Drives. Rockwell Automation talks to Asia Manufacturing News about the PowerFlex 523 drive.   AMN:Describe the PowerFlex 523 drive. Tell us about the design elements. What are the key features? What is the unique selling proposition for this drive? What is Rockwell AutomationÕs positioning strategy? Where does it fit into the PowerFlex family of drives? JK: The PowerFlex 523 is part of our new PowerFlex 520 series of Compact AC drives. In March 2013, we launched the PowerFlex 525 AC drive which was very well accepted by the market. In October this year, we launched the new economical PowerFlex 523 AC drive, with flexible features that help users be more competitive. PowerFlex 523 AC drives are ideal for builders of simple, stand-alone machines and balance user needs for ‘just enough’ control with a design that lowers the total cost to design, develop and deliver machines. On the other hand, the PowerFlex 525 AC drives are ideal for networked machines requiring more motor control options, standard safety and EtherNet/IP communications. The PowerFlex 520 series of AC drives is truly dedicated to global drive users. Whilst performing our voice of customer activities, customers clearly indicated two distinct needs. Stand-alone machine builders wanted ‘just enough’ motor control and emphatically shared the need for features that ease configuration and speed installation. This is where their profitability is most affected, and we designed the PowerFlex 523 drive to meet those needs.  Secondly, we have another segment of drive users around the world telling us that they want drives that deliver more flexible control, offer better communication, and help them simplify startup. This is where our PowerFlex 525 AC drives play an important role catering to this group of users.  As such, our new drive portfolio is designed to […]

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The Interview: Rafael Barrera, Hypertherm Marketing Manager, Asia Pacific

Please introduce Hypertherm For 40 years, Hypertherm has been a pioneer in advanced high temperature metal cutting technologies. Established in 1968, the company has grown over the years to establish a presence in all five continents across the globe. Our goal has always been to create technologies that allow users to cut confidently, and that reduce the cost of cutting metal. Setting the standard for cut quality and weldability, we produce a wide range of automated and manually-operated laser and plasma cutting systems. Hypertherm systems are trusted for fast, precision metal cutting and reliability that results in increased productivity and profitability. Today, Hypertherm has more than 1,300 associates along with regional operations and partner representation worldwide. Your company has constantly been name of the best place to work in America. Please tell us about your company’s focus on HR development. We adopt a culture that has been driven by our founder and CEO, Dick Couch. We focus on not only our customers, but also on the development and well-being of our associates. Hypertherm believes in developing our employees by ensuring that each one is well-trained to perform with accountability to their responsibilities. Hypertherm also engages our associates through an annual survey. Our leaders take the results of the survey and work on improving the respective areas to close the gaps identified. These measures are communicated regularly with the associates. Each Hypertherm associate is an owner of the company through stock grants. This ownership fosters a culture that is best described by our motto ‘Think like a customer and work like an owner’.  Tell us about Hypertherm’s strengths At Hypertherm, our experience gives us strong advantages in expertise and brand recognition. However, we still continue to invest significant time, resources and labour in research and development to produce patented technologies that […]

Hypertherm: Interview with Asia Manufacturing News

With Rafael Barrera, Marketing Manager, Asia Pacific   Please introduce Hypertherm  For 40 years, Hypertherm has been a pioneer in advanced high temperature metal cutting technologies. Established in 1968, the company has grown over the years to establish a presence in all five continents across the globe. Our goal has always been to create technologies that allow users to cut confidently, and that reduce the cost of cutting metal. Setting the standard for cut quality and weldability, we produce a wide range of automated and manually-operated laser and plasma cutting systems. Hypertherm systems are trusted for fast, precision metal cutting and reliability that results in increased productivity and profitability. Today, Hypertherm has more than 1,300 associates along with regional operations and partner representation worldwide. Your company has constantly been name of the best place to work in America. Please tell us about your company’s focus on HR development. We adopt a culture that has been driven by our founder and CEO, Dick Couch. We focus on not only our customers, but also on the development and well-being of our associates. Hypertherm believes in developing our employees by ensuring that each one is well-trained to perform with accountability to their responsibilities. Hypertherm also engages our associates through an annual survey. Our leaders take the results of the survey and work on improving the respective areas to close the gaps identified. These measures are communicated regularly with the associates. Each Hypertherm associate is an owner of the company through stock grants. This ownership fosters a culture that is best described by our motto ‘Think like a customer and work like an owner’. Tell us about Hypertherm’s strengths At Hypertherm, our experience gives us strong advantages in expertise and brand recognition. However, we still continue to invest significant time, resources and labour in […]

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