Manufacturing Technology: The Interview
Jimmy Koh, Global Marketing Manager, Component Class Drives. Rockwell Automation talks to Asia Manufacturing News about the PowerFlex 523 drive. AMN:Describe the PowerFlex 523 drive. Tell us about the design elements. What are the key features? What is the unique selling proposition for this drive? What is Rockwell AutomationÕs positioning strategy? Where does it fit into the PowerFlex family of drives? JK: The PowerFlex 523 is part of our new PowerFlex 520 series of Compact AC drives. In March 2013, we launched the PowerFlex 525 AC drive which was very well accepted by the market. In October this year, we launched the new economical PowerFlex 523 AC drive, with flexible features that help users be more competitive. PowerFlex 523 AC drives are ideal for builders of simple, stand-alone machines and balance user needs for ‘just enough’ control with a design that lowers the total cost to design, develop and deliver machines. On the other hand, the PowerFlex 525 AC drives are ideal for networked machines requiring more motor control options, standard safety and EtherNet/IP communications. The PowerFlex 520 series of AC drives is truly dedicated to global drive users. Whilst performing our voice of customer activities, customers clearly indicated two distinct needs. Stand-alone machine builders wanted ‘just enough’ motor control and emphatically shared the need for features that ease configuration and speed installation. This is where their profitability is most affected, and we designed the PowerFlex 523 drive to meet those needs. Secondly, we have another segment of drive users around the world telling us that they want drives that deliver more flexible control, offer better communication, and help them simplify startup. This is where our PowerFlex 525 AC drives play an important role catering to this group of users. As such, our new drive portfolio is designed to […]