Zoomlion empowers product and market development with Glocalization strategy
CHANGSHA, China – Zoomlion Heavy Industry Science & Technology Co., Ltd. (“Zoomlion”) shared the milestone achievements of their Glocalization strategy and future roadmap with its global partners and customers at its technological achievements exhibition themed “Technology Salute to the New Era” from May 11 to 14. About 500 Zoomlion’s international customers attended its technological achievements exhibition held in Zoomlion Smart Industrial City in Changsha Zoomlion has accelerated its business model transformation in overseas markets converging a globalization mindset with localization, as well as empowering business operations through digitalization and optimizing strategic layout, to expand its international presence. In 2022, Zoomlion’s sales revenue in countries of the “Belt and Road” Initiative increased by more than 100 percent year-on-year, and its overseas revenue in the first quarter of 2023 has grown 123 percent year-on-year. End-to-end digital management: breaking through barriers with a shared platform with localised support The rapid development of information technology has provided solid foundations for remote management, and with the establishment of end-to-end business platforms, leveraging technologies such as IoT can achieve information sharing and real-time monitoring to guarantee high-efficiency operation. The platform, known as the “port,” supports the production lines, business units, and operations in terms of logistics and services for international operations. The majority of the ground teams are local employees who can communicate better with the customers to provide efficient services and support. The platforms are also supported by technical engineers who take the customer’s local demands into consideration to develop customised products that better meet the needs of the local markets. Zoomlion has also achieved localised manufacturing and supply chain management. In addition to the solid performance of the companies it has acquired overseas (CIFA, m-tec, Wilbert), Zoomlion’s overseas production facilities, including an industrial park in Belarus are also developing steadily. Zoomlion’s factory in […]