Great Wall Motor Company implements simulation and visualisation software
Innovative software will help the automotive manufacturer to meet its new, higher perceived quality targets across its range of vehicles. CHINA: Icona Solutions, which develops, supplies and supports the innovative perceived quality simulation and visualisation software solution, aesthetica, together with its Beijing-based business partner, Sili-Tech Co. Ltd., has announced that, following a comprehensive competitive evaluation of all available software in the areas of tolerance analysis and designs, China’s Great Wall Motor Company has selected aesthetica for use in perceived quality studies on all of its future vehicle programmes. Earlier this year, Great Wall Motor Company implemented its new ‘Three Hs Strategy’, addressing ‘High-luxury, ‘High-performance and ‘High-tech’. As a part of this strategy, Great Wall formed its new Dimensional Management Group and aesthetica was selected as a core tool for helping the company achieve the goal of ‘High-luxury’ throughout its vehicles range. While Great Wall does expect the use of aesthetica to help save time and money during the vehicle development process, the company’s principal aim is to improve the perceived quality of its vehicles by reducing the average exterior gap dimension on all its high-end luxury vehicles by next year. Using aesthetica will enable it to design its vehicles so that they are less sensitive to manufacturing variation, enabling the company to achieve higher perceived quality, cost-effectively. First live project With the software now installed in the new Dimensional Management Group, located at Great Wall’s Engineering Development Centre in Baoding, some 100 km south west of Beijing, the first live project on which aesthetica will be used commenced last month (June). aesthetica will be used at all stages of the vehicle design and development process, from the concept phase, where it will be used in setting the dimensional technical specification, i.e. gap and flush targets, through […]