Covid-19 opportunities for APAC manufacturers to leverage nutrient-rich Yuzu extracts for a healthy halo
East Asian citrus fruit Yuzu has claimed its place among the ‘superfruits’ for its flavor, nutritional value and potential health attributes. Additionally, it has also become a star ingredient in the food, beverages and beauty formulations across the Asia-Pacific (APAC) region. Against this backdrop, manufacturers can exploit the floral and citrus fragrance of Yuzu for products designed to appeal to the consumers looking for a calming and relaxing fragrance in their food and non-food products, says GlobalData, a leading data and analytics company. Yuzu, being a citrus fruit native to northeast Asia, can be found in Korea, China, and Japan. Citrus fruits contain dietary components such as hesperidin, naringin, luteolein, limonene and vitamin C, which confer health benefits that include preventing cardiovascular diseases and improving blood circulation. According to GlobalData Covid-19 week 7 (5-10 May) survey, almost 73% Indians, 61% Chinese and 53% Australians are always/often influenced by how product impacts their health and wellbeing. The survey also reveals 31% Indians and 43% Chinese buy more of vitamins and health supplements since the outbreak of Covid-19. The growing popularity of Japanese cuisine and Asian beauty concepts such as J-beauty, K-beauty and C-beauty is driving global awareness about ingredients from the region such as Yuzu. Modern scientific studies are unravelling the food’s value and potential health, and beauty benefits, and paving the way for the application of the fruit in food, beverage and beauty formulations. Shagun Sachdeva, Consumer Insights Analyst at GlobalData, says: “Yuzu seems to be a promising ingredient in premium, clean-label, personalized health food and drinks. Beyond food and beverages, it will also find its application in personal care sector, given its anti-aging qualities and its floral aroma making it the right ingredient for skincare, make-up as well as bath and shower products.” With the ever-increasing internet penetration, growing health […]