UPM Raflatac launches world’s first certified label material to fight ocean bound plastic pollution
Kuala Lumpur– UPM Raflatac has launched Ocean Action labels, the world’s first label made from Ocean Bound Plastics (OBP) sourced predominately from Malaysia using a mass balance approach. Mass balancing means enabling the gradual shift to a sustainable economy by allowing fossil and virgin materials to be replaced with sustainable ones, like recycled plastics waste. The new innovative label material is made possible through a collaboration with multiple partners including Malaysia’s Heng Hiap Industries (HHI), Saudi Basic Industries Corp (SABIC) and Taghleef Industries. UPM Raflatac is a global producer of labelling materials from Finland. In Malaysia, it has a manufacturing plant in Pasir Gudang, Johor. UPM Raflatac is leading in sustainable labelling through its innovative self-adhesive label materials and services. The Ocean Action label material is available as white and clear top-coated polypropylene (PP) films. Complete with Forest Stewardship Council (FSC)-certified glassine and post-consumer recycled content (PET PCR) liners, it is a robust sustainable solution. These label materials are a perfect fit for fast-moving consumer goods (FMCG), such as household goods, personal care, packaged foods, and beverages. Ocean bound plastic is abandoned plastic waste recovered from areas up to 50km inland from waterways, defined as “at risk of ending up in the ocean” by Ocean Bound Plastic Certification (OBPCert) under the Zero Plastics Oceans NGO. According to World Wildlife Fund (WWF), 60% of the estimated 8 million tonnes of plastic that enter the world’s oceans each year is contributed by China, Indonesia, Malaysia, the Philippines, Thailand and Vietnam. Malaysia ranked highest among the six countries analysed in terms of annual per-capita plastic packaging consumption, at about 16.8 kg per person. According to a Science Advances study, more than a thousand rivers are accountable for 80% of plastic waste found in the ocean, with the Klang River named among the top contributors[3]. […]