Platform secures seed funding to accelerate the digitalisation of Singapore’s F&B businesses
Backed by over half a million, OrderEZ uses real-time data and platform integrations to digitise business processes and propel revenue generation for Singapore’s recovering F&B sector
OrderEZ, a new end-to-end business management platform for F&B suppliers and venues, has announced over S$500,000 in seed-funding to consolidate its operations in Singapore and expand it’s solution to Australia and New Zealand.
The home-grown start-up attributes the round’s swift closing to the pressing need for affordable digital solutions in the F&B sector that can help more businesses remain lean yet profitable amidst current conditions.
OrderEZ will also use the funding to further develop its enterprise offering as the industry’s demand for scalable cloud-based solutions continues to rise.
To this day, the food & beverage (F&B) distribution industry continues to rely heavily on manual efforts and data entry to manage sales processes and fulfill orders.
With first hand experience of these pain points, industry veterans Andrew Creswick and Jeffrey Meese co-founded OrderEZ to not only digitise and automate but centralise critical business processes at affordable subscription rates.
The platform’s key services include:
- A custom built sales management system that allows sales reps and leadership to track sales activities, deal pipelines and return on investments (ROI) in real time.
- Simplified inventory management, automated order tracking and a driver app to capture delivery data.
- Real-time and cumulative reporting tools that equip salespersons with data-led insights to improve customer and brand relationships.
- Strategic integrations with XERO and Quickbooks for seamless accounting and invoicing.
“Having spent a combined 20 years in the industry, Andrew and I created OrderEZ to address the chronic pain points we witnessed first hand, while keeping it simple enough to be both easily accessible and scalable for businesses of all sizes. With our recent funding, our immediate goal is to expand our presence in Singapore and grow into Australia, helping more suppliers and venues minimise human error, grow their revenue and use data to add value to whoever, wherever they are in the supply chain,” said Jeffrey Meese, Co-founder of OrderEZ.
“As the adoption of digital-only solutions grows—there is a strong case to be made for holistic solutions in the F&B sector, which is still largely built on personal relationships and physically meeting clients. Our mobile-first approach does exactly that by empowering sales reps with crucial data and knowledge at their fingertips to help them both manage their targets and pitch with authority. Our platform is robust enough to be a standalone solution and yet flexible enough to complement existing ERP systems – allowing users of all sizes access to tools that are catered specifically to their industry.” said Andrew Creswick, Co-founder of OrderEZ
Since its launch in 2019, OrderEZ has on-boarded over 500 F&B suppliers and venues in Singapore alone and aims to grow its user base 10x by year end.
About OrderEZ
Founded in 2019, OrderEZ is a first-of-its-kind, centralised F&B business management platform that helps suppliers and venues not just manage but grow their businesses.
Using automation, real-time data and strategic integrations to enable revenue generation, simplify inventory management and track order fulfilment from a single platform, OrderEZ plugs the industry gap for an affordable end-to-end solution while providing agility, value and transparency to whoever, wherever they are on the supply chain.
For more information, visit www.orderez.co/