21st Indonesia Motor Show presents challenges
JAKARTA, INDONESIA; Each year, the Indonesia International Motor Show (IIMS) continues to establish itself at an international level. This year, occupying an exhibition area of 75,000 square meters, IIMS took its place as the biggest exhibition not only in Indonesia but in South East Asia. “Major players in the automotive industry are taking IIMS into account as can be seen from the growing number of participants each year, which in turn makes IIMS bigger and better,” said Johnny Darmawan, Chairman of IIMS 2013 Committee. He also added that visitor enthusiasm towards the auto show, with the latest technology of the country’s automotive industry, increases each year. Last year’s IIMS drew more than 368 thousand visitors, while this year the committee targetted 380 thousand visitors to attend the 11-day exhibition in September. IIMS is the place where four-wheel aficionados can meet and mix. IIMS also presents a variety of top-quality programs that engage visitors and pump their adrenaline. It is not surprising that some of IIMS flagship programs are regular features of the show, and have become major attractions for visitors. “We always try to present programs that involve the public in order to reward their loyalty and sense of belonging towards IIMS. IIMS not only belongs to the country’s automotive players, we want it to become a proud symbol of the Indonesian public as well,” said Johnny. Building Commitment Each Year Behind the innovation presented at IIMS each year, one thing remains the same, its consistency to be the vanguard support of green policy. This year was no exception. Carrying the theme “Smart Vehicle Mobility”, IIMS is consistently disseminating the importance of fuel efficiency by introducing transportation systems with efficiency standards that reduce fuel consumption and emissions. Besides introducing fuel-efficient and clean technologies through various automotive products displayed by participants […]