Discover key APAC nutraceutical trends at Vitafoods Asia
SINGAPORE – Vitafoods Asia, the nutraceutical event for the Asia Pacific region, brings together the three key ingredients required to develop and launch new innovations from lab to market: science, business, and government agencies. Nutraceuticals have positive physiological effects on the human body, but do not easily fall into the categories of food or pharmaceutical drugs. Research-based, nutraceuticals offer the benefits of medicine and health delivered through functional foods and beverages. Nutraceuticals deliver benefits for gut health, beauty-from-within, cognitive function and stress support. They can help to prevent and reduce issues such as obesity, healthy aging, or cancer, and may be used to boost immunity. They can also be used to improve mood, sleep quality and psychological performance. Key consumption trends in nutraceuticals in the Asia Pacific region for 2019 include: 1. ‘Feel the benefit’ Most food or beverages that carry a nutraceutical benefit do so over time and can’t be felt immediately, but one category of nutraceuticals offers an immediate ‘feel the benefit’ effect. These products are made with Cannabidiol, also known as CBD, and they help with pain relief or relaxation. The Asia Pacific region represents a growing market for CBD and is predicted to account for 23% of the worldwide spend by 2022.[i] At Vitafoods Asia 2019, CBD products will be featured for the first time with GenCanna Global Inc exhibiting. 2. Low Carb, High Protein Across the world, dieticians are recommending low carbohydrate, high protein diets to address diabetes, which, along with fad diet trends like keto and paleo, has increased demand for protein supplements. To minimise food waste and meet demand, protein is being harvested from the discards of cheese-making, Whey, and the discards of gelatine production, Collagen. Another result of the low carb diet is to substitute wheat flours with vegetable flours in baked […]