JAKARTA, INDONESIA; Each year, the Indonesia International Motor Show (IIMS) continues to establish itself at an international level. This year, occupying an exhibition area of 75,000 square meters, IIMS took  its place as the biggest exhibition not only in Indonesia but in South East Asia.

“Major players in the automotive industry are taking IIMS into account as can be seen from the growing number of participants each year, which in turn makes IIMS bigger and better,” said Johnny Darmawan, Chairman of IIMS 2013 Committee.

He also added that visitor enthusiasm towards the auto show, with the latest technology of the country’s automotive industry, increases each year. Last year’s IIMS drew more than 368 thousand visitors, while this year the committee targetted 380 thousand visitors to attend the 11-day exhibition in September.

IIMS is the place where four-wheel aficionados can meet and mix. IIMS also presents a variety of top-quality programs that engage visitors and pump their adrenaline. It is not surprising that some of IIMS flagship programs are regular features of the show, and have become major attractions for visitors.

“We always try to present programs that involve the public in order to reward their loyalty and sense of belonging towards IIMS. IIMS not only belongs to the country’s automotive players, we want it to become a proud symbol of the Indonesian public as well,” said Johnny.

Building Commitment Each Year

Behind the innovation presented at IIMS each year, one thing remains the same, its consistency to be the vanguard support of green policy. This year was no exception. Carrying the theme “Smart Vehicle Mobility”, IIMS is consistently disseminating the importance of fuel efficiency by introducing transportation systems with efficiency standards that reduce fuel consumption and emissions. Besides introducing fuel-efficient and clean technologies through various automotive products displayed by participants of IIMS 2013, the auto show also applies the same green spirit in its supporting activities.

This year’s annual Indonesia International Automotive Conference (IIAC) is an example of Gaikindo (the Association of Indonesian Automotive Industries), as organizer of the IIMS, contributing to the development of the national automotive industry. Entering its 8th year, the conference will have a session of “APEC-AD Workshop”, which is on the agenda of “The 19th APEC-Automotive Dialogue”, in discussing the development of the green car industry in the Asia Pacific region.

Carrying the theme “Green Car Development Facilitation”, which mirrors the concerns of all stakeholders and automotive players in Asia Pacific, the conference  garnered  the attention of national automotive players as well as Asia Pacific players.

Adrenaline Rush On Gymkhana Track

IIMS 2013 outdoor programs drew the attention of IIMS visitors, both regular visitors and auto-mania, as it  presented programs with various levels of challenge throughout the 11-day exhibition.

The Test Drive program, which often becomes the prime target for visitors who want to test their dream cars before taking the final decision to purchase,  had new challenging tracks to test the car’s agility, handling, performance, and other abilities. One of the new challenges was a zigzag course to enable potential buyers to feel the stability and roll of the vehicle. To further evaluate performance, test drives were conducted in two areas, hurdles area and public streets that stretched for around two kilometres.

In addition, the committee  prepared other exciting programs such as the Stunt Show, a high skill driving spectacular that always attract visitors’ attention and was scheduled for 3 shows per day in the first weekend of IIMS 2013. There was also the Russ Swift program, where stunt masters  demonstrated their daring ability to entertain visitors.

The most challenging program of this year’s IIMS and also the first automotive competition of its kind to be held in IIMS was the “Gymkhana Race War”. It is a type of motorsport that combines speed and accuracy on the track. Unlike any other motorsport, Gymkhana blends drifting and slalom techniques on Gymkhana tracks in a form of 180 degree spins, 360 degree spins, figure 8s, and other advanced skill challenges.

It  presented 4 classes of competition determined by machine capacity and wheel-movement system. The “Gymkhana Race War” y captivated visitors witnessing the amazing skills of professional drivers.

“Visitors and motorsport aficionados  enjoyed live performances of skill, speed, expertise and accuracy of more than 60 racers during the event which was held from 27-28 September,” said Abiyoso Wietono, Manager of Automotive Division, Dyandra Promosindo.

Besides the above programs, the main attraction of IIMS 2013  remained the automotive products displayed by 36 participating brands including Audi, BMW, Chevrolet, Chrysler, Dodge, Daihatsu, Datsun, Ford, Honda, Hyundai, Jaguar, Jeep, KIA, Land Rover, Mazda, Mercedes-Benz, Mini, Mitsubishi Motors, Nissan, Peugeot, Renault, Smart, Subaru, Suzuki, Tata Motors, Toyota and VW for passenger cars, and Dyna, FAW, Foton, Fuso, Hino, Isuzu, MAN Trucks, Tata Motors, and UD Trucks among the commercial vehicles.

All presented their best and latest vehicles and technology in an effort to captivate and thrill visitors who came to IIMS 2013.

About 21st Indonesia International Motor Show (IIMS)

 The 21st Indonesia International Motor Show (IIMS) covered a total gross area of 75,000 sqm. IIMS 2013 is bigger than any other automotive exhibition in Asia Pacific, with 35 automotive brand names, and more than 275 support industries.

GAIKINDO (The Association of Indonesia Automotive Industry) has been hosting the automobile exhibition in Indonesia for more than 20 years. Starting in 1986, the exhibition has gone through several changes and evolved into the Indonesia International Motor Show, endorsed by OICA (Organisation Internationale des Constructeurs d’Automobiles) in 2006. For more information, please see www.indonesianmotorshow.com.